|Let’s all scream at the same time in 5 . . . 4 . . . 3 . . .|
The world of social media is a disjointed choir, all of us singing different songs at different speeds and pitches. In other words, it’s noise.
But there are places on the Internet where the voices are unified and loud, and a clear message gets through. That’s what happens when you see trending topics on Twitter and Facebook–enough people talking about the same thing at the same time becomes something like a pattern in the chaos, and it draws our attention. That’s what services like Thunderclap aim to help folks accomplish. It uses our social network connections to help amplify a signal in the hope of cutting through the noise and reaching as many people as possible.
But how does Thunderclap work, exactly?
Think about it like Kickstarter. You set a goal to get a minimum number of pledges in a certain amount of time. If you make goal, your customized message is trumpeted to the masses at the time and date you designate in the campaign. If you don’t make goal, no message goes out.
The pledge for Thunderclap isn’t monetary, and it incurs virtually zero risk on the participants. It’s simply you clicking on which social network you would like the message to go out on–Facebook, Twitter, or Tumblr. Once you join in, you don’t have to do anything else. Your message goes out automatically on the designated day, and hopefully on the other end, the campaigners see some results.
Now, this is my very first Thunderclap campaign. The service is still relatively new, but it’s been catching on, and a lot of artists and activist groups are using it to help get their messages out there. I can’t say for certain whether this will benefit me directly, but I also don’t think my message getting a social reach in the possible tens of thousands would hurt me in any way either.
I’m looking forward to finding out. Won’t you join my campaign? If you don’t want to click a link, I have a widget over there in the sidebar! I have less than two weeks to make it happen, but if by this point in my career I can’t cobble together a hundred people under a single umbrella, maybe I should find another form of work. 🙂
Thank you as always for your support!