|Trademark @FakeEditor Sexy Pen|
A lot of people create alter-egos on the infamous Twitter for the same reason people like LARPing or putting on trenchcoats and flashing little old ladies. It's just something to do. My good friend and colleague Ian Healy decided it might be fun if we pretended to be jaded and (eternally drunk) editors at an unnamed publishing house. We called the account @FakeEditor, and with the flourish of a red blingy pen, we sent out our first tweet on April 22nd, 2010.
|There's no better Rickroll than this in existence|
It took a little time to pick up attention, but it was no less fun as we traded back and forth our own little barbs about the industry behind our cynical little guise. Eventually we started gaining steam through holding contests and networking with a lot of authors. @FakeEditor attended the Pikes Peak Writers Conference in 2011 and did good bit of Tweeting, causing a stir by making several people wonder if they were sharing the table with the infamous curmudgeonly drunkard. Eventually we added the "Wise Ass Intern," who would send out Tweets on Wednesday, thereby increasing the multiple personality disorder between the two of us. At various points, we threatened to out ourselves, or we implicated other Twitter personalities, such as @EvilWylie to throw people off our scent. We even decided to post a picture of ourselves, which went over really well with followers.
Over the course of my time under the alias, I passed a couple Tweets with Stephen King's son Joe Hill. At some point, (after my departure), Wil Wheaton even re-tweeted @FakeEditor, and I think by then, Ian and I both agreed that his little idea had finally reached legend status.
I eventually lost the ability to maintain dual personalities, so Ian kept on with it, bringing on the "intern" permanently to share the margaritas and fake drudgery. We have decided not to out this person, but we figured it was time to unmask ourselves. No real reason other than I guess we both agreed it was time. Why the hell not, you know? I'm sure the shenanigans will continue over at @FakeEditor. After two years, the account currently has over 4500 followers, which is several times more than the number of followers Ian and I have combined (and we've both been on Twitter twice as long). It's odd, really. @FakeEditor never interacts much with other users, and we never had a policy to serial follow people or do any of the other things that "experts" say guarantees more followers. Everyone involved just made a point to be as funny and interesting as possible, and I guess that worked out. I think it's all about being raw, unfettered personality.
At any rate, even though I am no longer involved, I highly recommend (especially if you're a writer or editor or agent) to give @FakeEditor a follow. Ian and his current intern (who is as yet unnamed) are damn funny. I might even pop on from time to time to say something, but the beauty is, you'll never really know for sure.